STUDY OF INFORMATIVE FEATURES OF PUBLICATIONS IN ELECTRONIC MEDIA FROM THE POINT OF VIEW OF POPULATION OF KAZAKHSTAN
Abstract
This article presents the results of a representative sociological survey of the population of Kazakhstan on assessing the impact of open information sources (electronic media) on society. The purpose of this work is to establish informative signs, significant in the opinion of the population of Kazakhstan, of evaluations of news publications in the Kazakh media.
The survey results allowed to determine the peculiarities of Kazakhstan in the preferences / choice of information in the media, as well as to determine the informative signs most significant for the society of Kazakhstan. According to the survey, which covered 3200 respondents from 16 regions of Kazakhstan, the priority signs that allow to evaluate the publication by the criterion of “authenticity” are: the presence in the publication of a link to an adequate and objective source; presence of indication of the name of the respected author; coverage of the same event by various resources (cross-checking, discourse with other publications). According to the criterion of "bias" priority are such informative signs, as the presence of manipulative techniques; presence of signs of the author's engagement. Also, the results of the study showed that half of the population of Kazakhstan (51.9% - 59.1%) lack or have not developed the skill of critical perception of information in the electronic media, confident identification of reliable and objective information.
About the Authors
U. A. OspanovaKazakhstan
Master of management, manager of the Department of statistics and maintenance of information systems
Astana
M. K. Atanaeva
Kazakhstan
Master of public administration, Deputy president
Astana
T. K. Buldybaev
Kazakhstan
Deputy director of the Department for work with the media and the public
Astana
I. G. Akoeva
Kazakhstan
manager of the Department of analytics, monitoring and evaluation of education
Astana
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Review
For citations:
Ospanova U.A., Atanaeva M.K., Buldybaev T.K., Akoeva I.G. STUDY OF INFORMATIVE FEATURES OF PUBLICATIONS IN ELECTRONIC MEDIA FROM THE POINT OF VIEW OF POPULATION OF KAZAKHSTAN. Bulletin of Kazakh National Women's Teacher Training University. 2018;(3):139-147. (In Russ.)