STUDY OF INFORMATIVE FEATURES OF PUBLICATIONS IN ELECTRONIC MEDIA FROM THE POINT OF VIEW OF POPULATION OF KAZAKHSTAN

This article presents the results of a representative sociological survey of the population of Kazakhstan on assessing the impact of open information sources (electronic media) on society. The purpose of this work is to establish informative signs, significant in the opinion of the population of Kazakhstan, of evaluations of news publications in the Kazakh media.

The survey results allowed to determine the peculiarities of Kazakhstan in the preferences / choice of information in the media, as well as to determine the informative signs most significant for the society of Kazakhstan. According to the survey, which covered 3200 respondents from 16 regions of Kazakhstan, the priority signs that allow to evaluate the publication by the criterion of “authenticity” are: the presence in the publication of a link to an adequate and objective source; presence of indication of the name of the respected author; coverage of the same event by various resources (cross-checking, discourse with other publications). According to the criterion of "bias" priority are such informative signs, as the presence of manipulative techniques; presence of signs of the author's engagement. Also, the results of the study showed that half of the population of Kazakhstan (51.9% - 59.1%) lack or have not developed the skill of critical perception of information in the electronic media, confident identification of reliable and objective information.

1. Flegel, R. C., Chaffee, S. H. (1971). Influences of editors, readers, and personal opinions on reporters. Journalism Quarterly, 48(4), 645–651.

2. Miller, D. (1998). Promotional strategies and media power. In A. Briggs & P. Cobley (Eds.), The media: An introduction (pp. 65-80). London, United Kingdom: Longman.

3. Miller, D., Dinan, W. (2000). The rise of the PR industry in Britain 1979-1998. European Journal of Communication, 15(1), 15-35. doi:10.1177/0267323100015001001

4. Digital vs. Traditional Media Consumption. Analyzing time devoted to online and traditional forms of media at a global level, as well as by age and across countries. INSIGHT REPORT SUMMARY | Q1 2017

5. Источник: Глобальный отчет «Барометр доверия Эдельман 2018»

6. Van Dijk, T. A. (1998). Opinions and ideologies in the press. In A. Bell & P. Garrett (Eds.), Approaches to media discourse (pp. 21-63). Oxford, United Kingdom: Blackwell.

7. Miller, D., Dinan, W. (2009). Journalism, public relations and spin. In K. Wahl-Jorgense & T. Hanitzsch (Eds.), Handbook of journalism studies (pp. 250-264). New York, NY: Routledge.

8. Fairclough, 2003; Glasgow University Media Group, 1976, 1980, 1982; Herman & Chomsky, 1994; Van Dijk, 1998

9. American and Israeli Journalists Consider Ethical Scenarios. Journalism 5, 159-181 Bertrand, C.J., 2000. Media ethics and accountability systems. Transaction Publishers. Bruun, L., 1979. Professional codes in journalism. URL: https://www.researchgate.net/publication/309590026_Journalism_Ethics_Evidence_from_Media_Industry_of_Pakistan [accessed Oct 01 2018].