FORMATION OF GENERAL CULTURAL AND GENERAL PROFESSIONAL COMPETENCES BY MEANS OF ADVERTISING VIDEO
Abstract
The paper analyzes the content of general cultural competences on the discipline "Foreign language" for technical specialties of a university and considers the advertising videos or commercials as one of the authentic sources in foreign language teaching. The paper presents the general professional competences on the discipline "Professional foreign language" for some Master programmes of a technical university. The authors propose a technique of using advertising video materials at the lesson. Certain types of tasks, that increase students' interest in the topic, are described. Recommendations are given on how to choose a commercial for educational purposes. The advantages and disadvantages in forming the given competences are presented.
About the Authors
E. B. Erencinova
Industrial University of Tyumen
Russian Federation
Russian Federation
lecturer of the Department of intercultural communication
Tyumen
N. A. Chumanova
Industrial University of Tyumen
Russian Federation
Russian Federation
lecturer of the Department of intercultural communication
Tyumen
S. V. Sheshukova
Industrial University of Tyumen
Russian Federation
Russian Federation
lecturer of the Department of intercultural communication
Tyumen
References
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6. https://www.youtube.com/watch?v=1vcYe35oaVU
7. https://www.youtube.com/watch?v=1EueKhqcPwI
8. https://www.youtube.com/watch?v=7TeiXKL-JJA
Review
For citations:
Erencinova E.B., Chumanova N.A., Sheshukova S.V. FORMATION OF GENERAL CULTURAL AND GENERAL PROFESSIONAL COMPETENCES BY MEANS OF ADVERTISING VIDEO. Bulletin of Kazakh National Women's Teacher Training University. 2018;(3):119-125.
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