PSYCHOLOGICAL ASPECT OF CINEMATOGRAPHER WORK IN COMMERCIAL VIDEOS
Abstract
The article deals with the psychological aspects of the impact of a commercial on a potential consumer. Cinematographer, as a psychologist when creating the necessary content. Analysis of existing approaches to the creation of commercial video and the role of the cinematographer in them. Analysis of the main camera techniques and methods for creating the necessary emotional coloring of the commercial. The conclusions about the importance of psychology knowledge by a cinematographer are given.
About the Author
V. E. Tsoy
Kazakh National Academy of Arts named after T. Zhurgenov
Kazakhstan
Kazakhstan
cinematographer, master student
Almaty
References
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Review
For citations:
Tsoy V.E. PSYCHOLOGICAL ASPECT OF CINEMATOGRAPHER WORK IN COMMERCIAL VIDEOS. Bulletin of Kazakh National Women's Teacher Training University. 2019;(2):331-336. (In Russ.)
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